World Book Day 02 Release


JULY 2002

BOOK AID INTERNATIONAL RAISES RECORD £62,000 ON WORLD BOOK DAY 2002

Book Aid International has raised £62,000 as a result of World Book Day 2002 - more than double the amount donated last year. This will enable the organisation to provide 47,000 books to support education and development in some of the poorest countries in the world.

More than 500 schools across the UK took part in fundraising events in support of Book Aid International ranging from a sponsored read at a pyjama party to a mad hair day. These events have raised £46,000. Schools also took part in a book mark competition where children were asked to design a book mark by responding to the question 'what does reading mean to you?'. The competition was run by Pearson Education, the world's leading education business, who sponsored Book Aid International's schools activity poster for World Book Day 2002.

In addition, a book trade appeal, kicked off with a £5,000 donation from Pearson, has generated a further £16,000 which will be used to support children's reading and learning in East Africa.

Book Aid International would like to thank all of the appeal donors, who include, Book Club Associates, Bloomsbury, Cambridge University Press, John Murray and Macmillan.

Book Aid International would also like to thank all of those involved in World Book Day for their role in making the day such a phenomenal success and helping to ensure that readers in the developing world can continue to benefit from the event.

Editor's notes:

  • Book Aid International is a designated charity for World Book Day
  • Money raised on World Book Day in previous years: 1998 £50,000; 1999 £40,000; 2000 £40,000; 2001 £20,000
  • There is a severe shortage of books in many parts of the developing world and this is the challenge that Book Aid International is working to meet in two ways: we are addressing immediate needs, by supplying over 750,000 carefully selected books a year, and we are promoting sustainable book development in the longer term - this is done through support for the local book trade and by raising awareness of the important role that libraries play in education.

To find out about plans for 2003, visit our dedicated World Book Day page

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