Cause Related Marketing

A cause-related marketing (CRM) partnership is a mutually beneficial relationship, through which both charity and business gain increased profile and income.

A CRM partnership with Book Aid International presents an excellent opportunity to link your company’s promotional objectives with the social aims of Book Aid International.  Our supporters are typically passionate about books, education and literacy and a CRM partnership with Book Aid International is a great way to engage this audience with your brand.

We can help develop a tailored CRM package that will suit the needs of your business and interests of its customers. You may be interested in associating your brand with a particular project, country or event. If this sounds like an opportunity that can benefit your organisation please contact the corporate fundraising team for further information.


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