Cause-related marketing presents an excellent opportunity to link your company’s promotional objectives with the social aims of Book Aid International. Furthermore, a partnership with an organisation that your customers are likely to be sympathetic to, not only offers a unique selling point, but will also satisfy your customers’ expectations around corporate social responsibility.
Case Study:Maddie and the Monsters
LH Training and Consultancy chose Book Aid International as the only charity to benefit from the sales of their exciting new children’s story book app for iPhone and Ipad. Find out more.
Library users, Sri Lanka
Case Study:Bloomsbury
We received a donation of £134,000 from funds raised through the sale of New Beginnings, an anthology of first chapters published by Bloomsbury to raise money in response to the Boxing Day tsunami in 2004. The money was used to provide over 55,000 books to Sri Lanka and Somalia where libraries and schools were literarally devastated.
For further information on cause-related marketing or to discuss Charity of the Year options email or call us on 020 7733 3577.
